The Frohlich Social Enterprise Fund (FSEF) is a project that examines the relationship between profitability and ethical investing by creating a portfolio of 40 socially responsible companies. The goal is to determine whether investing with a focus on social entrepreneurship and sustainability can yield competitive financial returns. I chose this project to combine my interest in financial markets with my passion for ethical and socially conscious business practices. Since I began investing my personal salary into the stock market, I’ve been curious about whether it’s possible to align my investments with my values while still achieving growth.

To test this, I selected three financial benchmarks: the FSEF to represent ethical investing, the Comparison Fund to explore growth in stocks I believe are primed for success, and an S&P 500 index as a standard for market performance. These benchmarks allow for a comprehensive comparison of socially responsible investing against traditional growth strategies and the broader market. By exploring these concepts, I hope to challenge the idea that financial success and ethical responsibility are mutually exclusive.

I used a rubric to ensure consistency and objectivity when selecting companies, providing clear criteria that align with the principles of social entrepreneurship and ethical investing while avoiding bias and confusion. This rubric is as follows:

  • Company must have at least one serious charitable initiative with proven benefits that aim for societal good.

  • Company must have one third-party organization advocating for its ethical properties (B-Corp, Ethisphere, etc.)

  • Company must have a transparent report with accessible information about their yearly practices.


Instacart (CART)

Eli Lilly (LLY)

Best Buy (BBY)

3M (MMM)

Google (GOOG)

Hasbro (HAS)

Johnson & Johnson (JNJ)

Illumina (ILMN)

Aptiv PLC (APTV)

Woodward (WWD)

Keysight Inc (KEYS)

Autodesk (ADSK)

Frohlich Social Enterprise Fund

FedEx (FDX)

Anheuser-Busch (BUD)

HP Inc. (HPQ)

Salesforce (CRM)

Caterpillar (CAT)

Veralto Corp (VLTO)

Intel (INTC)

IBM (IBM)

Lam Research (LRCX)

John Deere (DE)

Accenture (ACN)

McCormick & Co (MCK)

GAP Inc (GAP)

Schneider Electric (SU.PA)

Johnson Controls (JCI)

Pentair (PNR)

Stanley B & D (SWK)

Visa (V)

NextEra Energy (NEE)

Prologis (PLD)

Cadence Design (CDNS)

Xylem (XYL)

Applied Materials (AMAT)

Microsoft (MSFT)

Trane Technologies (TT)

Pool Corp (POOL)

Mastercard (MA)

Ecolab (ECL)

Apple Inc. (AAPL)

Amazon.com Inc. (AMZN)

Tesla Inc. (TSLA)

The Walt Disney Company (DIS)

PepsiCo Inc. (PEP)

Comparison Fund

The Coca-Cola Company (KO)

Berkshire Hathaway B (BRK.B)

Costco Wholesale Corp. (COST)

Walmart Inc. (WMT)

The Home Depot Inc. (HD)

Chevron Corp. (CVX)

AbbVie Inc. (ABBV)

Pfizer Inc. (PFE)

Adobe Inc. (ADBE)

Union Pacific Corp. (UNP)

Texas Instruments Inc. (TXN)

LVMH (LVMUY)

Thermo Fisher Scientific (TMO)

Procter & Gamble (PG)

JPMorgan Chase & Co. (JPM)